Since many sales involve out-of-town buyers, marketing a home requires exclusive connections and a strategic marketing plan.

A real estate professional has access to state-of-the-art technology tools to share referrals across a global network. Plus your agent will spend time behind the scenes helping you target serious buyers and make the best of your prime selling period.

Buyers may be weary of contacting or intruding upon home owners with whom they are unfamiliar. Potential buyers might also be intimidated looking through a home if the owner is present and feel uncomfortable making an offer if they know they’ll be negotiating directly with the owner. They often appreciate the accessibility and objectivity of a respected real estate professional.

Cleaning your home each time someone wants to look at it is a lot of work. To save you time and unnecessary traffic through your home, your agent can help pre-screen buyers to ensure they really are motivated to buy and are financially prepared to do so. And for your safety, all showings will be scheduled through the agent’s office.

In today’s increasing litigious society it becomes imperative that all matters relating to the sale of your house, i.e. physical condition, history, etc. be accurately and comprehensively disclosed. Overlooking even one form or required disclosure may lead to an expensive claim. The knowledge and experience of your agent can often help provide assistance with these issues.

Reaching an agreement between you the seller and the buyer and then closing the deal requires complete objectivity and a thorough understanding of deeds, abstracts, offers, contingencies, disclosures, title searches, etc. Working with a skilled estate agent with your best interests in mind may improve your chances of selling at the price that brings you peace of mind.
Why you should use a professional real estate agent when selling your house?

Properly pricing your home is perhaps the most crucial factor in making a sale. Although you and your agent set the price, buyers determine the value. They’ll compare your home and your asking price to similar homes in the market. If your price doesn’t stack up, they may reject it and move on to the next listing. And the longer your property sits on the market, the less marketable it becomes because buyers begin to wonder if something is wrong with it. Pricing your home too high may increase the time your home spends on the market. Pricing too high can mean your home takes too long to sell.

That is why your first step in determining the right price for your home is to have an experienced real estate professional prepare a Comparative Market Analysis report for your home. The report provides details on recent sales of homes similar to yours, as well as the asking price of homes currently on the market. Your agent will then balance that information with other factors such as location, condition of your home, special interior or landscaping features, age of the house and your time frame to determine a fair and competitive asking price.

The way you present your property to prospective buyers can make all the difference between success and failure. Buyers tend to judge homes by cost and “move-in” quality – the less they have to do to move in, the better and the more they may be willing to pay. A real estate professional can help you see your home through a buyer’s eyes and suggest simple repairs and improvements to maximize space and attract as many buyers as possible.

In most markets, finding qualified buyers will require more than the standard “For Sale” sign, classified ad or display advert and show house. In fact, it has been shown that the majority of real estate sales are the result of agent contact through previous clients, referrals, friends, family and personal contacts.